01
INTL International Poster Exhibition
INTL International Poster Exhibition
The INTL_ Poster Exhibition offered a valuable lens for evaluating my own Letterfest identity. What stood out was how many posters relied on systemic thinking rather than stylistic decoration—using repetition, distortion, layering and modular structures to build coherent yet expressive identities. The materiality and visual tension in these works also revealed how a poster can be both experimental and communicative. This reinforced my direction to shift away from literal “sandwich” visuals and instead develop a structural, rule-based system grounded in hierarchy, rhythm and openness. The exhibition clarified that a strong festial identity must operate as a flexible visual grammar, not a theme illustration.
02
The visual system in the supermarket
The visual system in the supermarket
Observing supermarket drinks showed me how diverse colours can still form a unified system through shared structure, proportion and contrast. This reinforced my Letterfest approach: colour diversity should feel intentional and interconnected, functioning as a coherent visual logic rather than decoration.
03
Edinburgh Creative Market Exhibition
Edinburgh Creative Market Exhibition
Observing supermarket drinks showed me how diverse colours can still form a unified system through shared structure, proportion and contrast. This reinforced my Letterfest approach: colour diversity should feel intentional and interconnected, functioning as a coherent visual logic rather than decoration.
04
Capture the graphic dsign of the street
Capture the graphic dsign of the street
Different stalls and works are placed together to form a real cultural map: rough gender narrative, bright Japanese packaging, and hand-printed texture coexist. The art festival is like an open laboratory, allowing visual language to grow in collision, reminding me that design must be rooted in real emotions and groups.
CATALOGUE