9.1 Color system
In order to make the visual atmosphere of the whole picture more unified, I also chose an additional heavy color as the color of the title font and the background color to optimize the visual unity
9.1 Auxiliary font selection
I choose Condensed Medium as My main text font
The core features of Condensed Medium are: slender glyph ratio, narrowed word width, compact word cavity and small word spacing. These characteristics make the font show a natural sense of compression, straightness and tension. It is visually manifested as:
I choose Condensed Medium as My main text font
The core features of Condensed Medium are: slender glyph ratio, narrowed word width, compact word cavity and small word spacing. These characteristics make the font show a natural sense of compression, straightness and tension. It is visually manifested as:
• Clear vertical rhythm
• Readability of high-density information layout
• Clean, modern, partial publishing temperament
• Compact, precise and neat form
Its longitudinal characteristics form a strong structural contrast with the horizontal stretching of the main title, enhancing the visual tension of the image. At the same time, the compact character width keeps the information clear and orderly in high-density layouts, consistent with the overall system
9.2 Festival Declaration
a festival where rhythm shapes structure and color breathes freely indulge your dsign testebuds dsign to both seen and tasted
9.3 Detail control
- I made two templates, horizontal and vertical, and perfected all the details.
At the same time, I took two templates to adapt to unused applications and media.
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highlight is that I added a graffiti line to enrich the whole picture. This line guides the whole poster vividly and flexibly.
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Different colors are used at the beginning of the capital letters of the propaganda slogan, so that the color can enrich the layout of the picture.Make the picture vivid and interesting, and become a tool to guide reading.
9.4 Dynamic video
The video begins with the core graphics, then moves into typography and different colour systems. Paired with light and rhythmic music, it showcases the flow, playfulness, and joyful energy of the entire visual system.
- reference
9.5 Feedback
- In the propaganda slogan, it is not only visual, but also a design exhibition related to fonts and graphic typesetting.
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The pattern on the clothes here may have a more suitable layout, more compact, and the font may be placed on the sleeves of the clothes.
- Pay attention to adjusting the graffiti lines to avoid making it look like a mistake.
- In dynamic videos, the graphics do not need to rotate out, as the graphics themselves inherently reflect the flowing changes.
9.6 Reflection
I also realised that visual flexibility doesn’t come from simply placing a logo everywhere. I need to consider how different materials and product layouts behave, and let the identity adapt to them—not the other way around
CATALOGUE