7.1 Color system
Based on the structure of three layers, think about the structure of each layer. The bread layer is mainly (milky white and burnt yellow), the filling layer is mainly vegetables (green) and meat (red), and the third layer is the sauce layer, such as strawberry jam (pink) and mango jam (yellow).
7.2 Font design
Choose a lively serifless font, and the bottom layer of the font seems to add a layer of shadow to the font to make the font look like a three-dimensional triangle.
7.3 Graphic design
Three layers, three shapes and three primary colours. Each shape—circle, triangle and square—behaves like a modular unit. Through scaling, extrusion, rotation and layering, these forms generate a sense of depth and movement, transforming flat geometry into soft, organic visuals.
The gradients between colours symbolise taste mixing, allowing the graphics to feel warm, fluid and immersive. Each composition keeps the structure clear while leaving space for playful variations. The result is a flexible identity that visually represents the festival’s themes of dialogue, diversity and creative energy.
7.4 Feedback
Pay attention to the use of red and green; putting them together makes it more like Christmas. It can extend the combination of pink and yellow to look softer and more delicious.
Adjust the shape of character 26 to avoid difficulty in recognition, considering better font pairing and concept fit, which can highlight the hierarchy and stretching sensation.
7.5 Reflection
This week’s feedback made me realise the importance of colour sensitivity and typographic clarity within the system. The use of red and green unintentionally created a Christmas association, showing how colour pairings can shift cultural meaning. Softer combinations like pink and yellow not only avoid this issue but also better align with the “taste” metaphor of the project.
I also learned that the character “26” in the logo must remain recognisable. Its stretched form communicates the concept well, but readability cannot be sacrificed. This pushed me to reconsider font pairing and structural balance so that the hierarchy, depth and “layered stretching” effect remain both conceptually strong and visually clear.
CATALOGUE