Geometry
Deconstruction
Kaleidoscope
Textile
Mosaic
3D
5 .1 The secret of sensing sandwich
When I was eating the sandwich I had prepared in the café, I suddenly noticed something through the huge glass window: whether indoors, on the lawn, or along the street, almost everyone was holding a sandwich, sitting casually on steps or grass to enjoy their quick lunch. Everyone chose different flavours, yet the sandwich consistently satisfied each person’s preferences.
This also seems to be a good topic at lunchtime promoting people to break the ice and socialize During this period, it is relaxed and precious.
Click here:
View my gustatory perception diary
5.2 What is beyond the sandwich ?
This ordinary scene revealed a powerful structural behaviour in the sandwich itself:
a firm, stable bread layer enclosing a completely variable interior of ingredients.
This structure—fixed outside, open inside—supports endless combinations of taste, culture, and lifestyle, all contained within the same simple form.
At that moment, I began to wonder:
Can this relationship be visualised?
Could this structure–variation logic be transformed into a unified system for Letterfest—something that extends beyond food to represent diversity, connection, and shared everyday rhythms?
5.3 Visual map
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Taste visualization
Deconstruct
symbol
its layers, colors, and textures can be abstracted into a visual language, symbolized and systematized, becoming a carrier of taste, culture, and memory.
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Pattern system
By deconstructing different shapes, elements, colors, etc, abstracted a new visual patterns, forming a visual system.
Beyond food vision -new visual language, connects different cultures and personal memories, so that taste, vision and emotion can be perceived at the same time.
5.4 Feedback
“This is a very powerful system, but you should pay attention to how to build your own typesetting section.”
5.5 Reflection
This feedback made me realise that although the system already has a strong visual hierarchy, its effectiveness depends on how clearly and economically it can be applied in typesetting. So far, my exploration focuses on shapes, rhythm and colour logic, but typography has not yet been integrated into the system. Without a concise and direct typesetting grammar to support it, the identity risks appearing visually powerful yet structurally incomplete. My next step is to develop a simple, consistent typographic method that Reflect my concept
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